Dell Computer Corporation Assignment Example | Topics and Well Written Essays - 1750 words

Dell Computer Corporation - Assignment Example It is responsible for designing, developing and manufacturing processes of a wide range of products. It also markets, distributes and sells various products that are tailored to fit individual customer necessities that include desktop computers, mobility products, software, servers and storage, services and networking. The company has four large segments that support its operations. These segments include Large Enterprise segment, Public segment, Business and Consumer and Small and Medium segments (Aruvian's R'search , 2008, p. 14). The Large Enterprise segment is responsible for the innovation of products and services by using cloud computing solutions and data center. The Public segment is responsible for services that include simplification of IT, provision of faster provision of Information Technology applications, the expansion of enterprise and services operations and increase of customer relations. The Small and Medium Business segment is specifically deals with small and medi um enterprises through offering open and capable solutions including innovative products and customizable services and solutions. The last segment deals with customer care. This paper will analyzes the Dell, inc. Company in terms of its history, its activities, key financial activities, SWOT analysis, PEST analysis and competitor activities among other details. Investigation methodology In the study and analysis of the Dell, Inc. Company, the information was provided by conducting a research in relevant websites, company profiles, and its financial details that include sales turnover, profit and growth details. Research was also undertaken on books and journal materials that provided information about Dell, Inc. and comparisons made with its competitors. Company outline Dell was established in 1984 in Texas, by Michael Dell who is the owner. The company was named after him. The company was initially known as PCs limited. It employs over 100,000 people around the world in 180 countri es around the world. He founded the company on the basis of a simple concept that through the sale of computer systems to customers, the company could provide for the needs of the customers by ensuring that it provided effective computing solutions to meet the specific needs of customers (Pinegar, March, 13, 2002).1988 was also a significant year for Dell, Inc because it went public giving 3.5 million shares of its company’s stock to the public. Currently, Dell Inc. is the leading retailer of computer systems in the whole world. It controls a global market share of more than 15 percent. Dell deals in several products and services that include for designing, developing and manufacturing processes of a wide range of products. It also markets, distributes and sells various products that are tailored to fit individual customer necessities that include desktop computers, mobility products, software, servers and storage, services and networking (Pinegar, March, 13, 2002). Dell, Inc . has experienced growth in terms of its sales turnover, profit and development. Starting an estimated cost of $1000 dollars, Dell, Inc. has grown with a fiscal of 11 per cent increase from $13.43bn year-over-year. In 2010, through the sale of the cheap PCs, the company increased its percentage of sales. In the quarter that ended in the end of January 2010, Dell had increased its earnings to $334. In 2011, Dell had enterprise